Klaviyo dedicated IP warming
Follow the account’s managed warming process without inventing a universal volume schedule.
Confirm what is changing
A dedicated IP, a branded sending domain and a move from another ESP are different changes. Confirm the account’s actual infrastructure and eligibility with Klaviyo. Do not assume every account has a dedicated IP or needs an IP-warming migration.
Use Klaviyo’s account-specific process
Klaviyo documents an automated dedicated-IP warming process that distributes traffic during the transition. Coordinate with the account team when directed by the product workflow. A generic table of daily send volumes cannot replace the account’s approved plan.
Prepare a controlled audience
- Review consent, suppression and recent meaningful engagement before the change. Remove invalid recipients and honor all prior unsubscribes.
- Identify the campaigns and flows included in the transition, together with their normal sending cadence.
- Confirm branded-domain authentication and the actual dedicated-IP status in the account.
- Follow the active warming instructions and coordinate any changes to volume or campaign timing with the responsible team.
Review evidence while warming
SendPoint recommendation: compare delivery failures, complaints and relevant recipient actions by provider and message stream. Keep privacy-protected opens separate from human engagement assumptions. Record unexplained changes and resolve them before expanding the audience.
Related: Apple Mail measurement limits and delivery incident response.